The metaverse has become perhaps the hottest new tech trend in the last few months, with seemingly every company investing in it in one way or the other. Facebook, for example, changed its parent company name to Meta and has teased a slew of metaverse-related projects.

While the idea of the metaverse is certainly well-known among the public, attitudes towards it seem to be mixed. A new study by the Advokate Group, a metaverse infrastructure provider, shows that while many Americans are excited about the metaverse, some reservations remain.

 

The Results of the Survey 

The survey in question looked at 1,000 consumers in the United States and found some interesting perceptions about metaverses. First, it was found that 87% would prefer metaverses that were built on decentralized networks as opposed to those that are centrally-owned such as Facebook’s metaverse.

This could be a desire for better privacy, especially given the fact that several large tech firms including Facebook have been exposed for unethical handling of user data. At the same time, the last decade has shown that decentralized ecosystems and projects can thrive ( a la cryptocurrency and DeFi) while still preserving user privacy.

As such, many of the consumers who are already used to this might not want to return to centralized systems. Unsurprisingly, 77% of people surveyed showed distrust of Facebook’s metaverse project.

In terms of the metaverse fully taking form, 49% of respondents said that it would take three to six years before the metaverse can become fully mainstream. It should be noted that cryptocurrency itself took around a decade to reach the level of public visibility it enjoys today.

While this visibility might make the public more willing to accept the metaverse, it will still inevitably take time. For a majority of respondents, gaming represented the major purpose of spending time in the metaverse. This is likely because the most common exposure people have to digital interactive worlds is through games like the Sims.

As such, most people would likely anticipate using the metaverse for that purpose. Contrary to some dystopian theories, most people do not anticipate spending all their time in the metaverse when it launches, with 55% of respondents saying they would spend more than 3 hours a day in the metaverse.

There is also a keen interest in being rewarded for metaverse use. 93% of respondents said that they would spend more time in the metaverse if there was the opportunity to make minimum wage. Another 87% said that they would be in the metaverse full-time if the financial compensation was good enough.

 

Mixed Metaverse

There is no denying that attitudes towards the metaverse are complicated. As it becomes a more solid part of our world, however, its longevity and viability among the public will be more apparent.

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